About Us:

Digital Advanced Control has in a short space of time established a reputation of a leading supplier of electronic control equipment to the lift Industry. Keeping to our core values we design and manufacture microprocessor based lift controllers, software systems and ancillary equipment for lifts. Our aim is to provide complete electrical/electronic solutions focusing mainly on the lift and escalator industry. We also have ISO 9001: 2015 certification.

Our Values:

Our core values are at the heart of everything we do, to ensure our personnel are focused on delivering quality products and services to our customers whilst maintaining the further ambitions of the business, our people and our environment.

  • We are Passionate about our lift control products, customers and customer service. 
  • We place great value on Integrity when dealing with our people, our suppliers and customers.
  • We strive to Be The Best at what we do, researching, learning, constantly improving and developing our products, procedures and technology. In doing this we ensure the long-term success of the company and its people.
  • We aim to act with consummate Professionalism at all times both in dealing with each other, suppliers and customers.
  • We aim at all times to deliver the Best Value to the customer ensuring the sustainability of product and viability of the company.

We believe following these core values have helped our current success and will maintain our growth into the future.

Our Customers:

Our customers range from large multinational lift companies to small lift companies, but whatever the size our focus is to deliver an outstanding quality product, on time and provide excellent technical support afterwards. We provide an accurate, swift quotation service with no hidden extra charges and clearly laid out quotes. We also keep you informed with the status of your order, checking your delivery date prior to manufacture and ensuring your order is delivered on time to your required location.

Our Products:

We develop and design all our own products in-house, we also manufacture solely in the UK in the Midlands. We only use branded electrical and electronic equipment to ensure the sustainability of supply and quality of product.

We utilise the latest technology including 32-bit processors, the latest graphic architectures and up-to-date software techniques to ensure we stay at the forefront of lift technology. This combined with our focus on developing products that are as user-friendly as possible means your engineers will be able to use our products intuitively to aid rapid fault diagnosis of your lift system.

We also utilise the latest in production technology combined with highly skilled production staff, with many years experience in electrical and electronic manufacturing to deliver a quality product time after time.


QUESH Policies:

View our Quality and Enviromental policy.

View our Health and Safety Policy.



ISO Standards

Digital Advanced Controls having been certified to ISO9001, ISO140001 and BSOHAS 180001 over 5 years ago are pleased to anounce certification to the ISO9001:2015, ISO14001:2015 standard for Environmental Management and  ISO45001:2018 standard for Occupational Health and Safety Management.

As part of our quality commitment to our customers to manufacture in a safe and environmentally aware way, and we believe we are the first UK Lift controller manufacturer to achieve all three standards.

 Ensuring you purchase your control system from a committed safe and socially responsible company and team.

View Our Policies

  Free Delivery!

Here at Digital Advanced Control, we believe in giving you more controller for your money, not only do we provide a competitively priced  excellent product, manufactured from branded equipment with excellent backup, we now offer free delivery on control systems.

Check out the link below for more details.  

Give Me Free Delivery

 Major retail brands use our lift controllers

Digital Advanced Control has been gaining strong growth in the retail sector where competitive pricing coupled with reliability and safety is paramount to move passengers and stock around busy stores.

 Our lift controllers have been installed in  ASDA , Boots, Forever21 , H&M, McDonnalds, Morrisons, Superdrug, Sainsbury's Tesco, Waitrose, Wilkinson's and WHSmith's stores over the past 12 months both on refurbishment and new lift installations, with control panels installed in major shopping centres including 3 MRL lift control panels at the new Westfield site in Stratford city.